Ring faces privacy backlash over its AI-powered'Search Party' feature, which uses outdoor cameras to track lost dogs and is enabled by default. PCWorld reports that Ring ended its Flock partnership but remains committed to expanding'Search Party' despite surveillance concerns from its Super Bowl ad. A leaked email from Ring founder Jamie Siminoff suggests the AI tracking feature may extend beyond pets to broader applications. Ring's been in damage-control mode ever since its now-infamous "lost dog" Super Bowl ad, furiously spinning the sinister imagery of digital "bounding boxes" locking in on a wayward pooch and a simulated aerial view of dozens of homes scanning the neighborhood. Rather than giving off warm fuzzies--your Ring camera can help find lost dogs!--the Super Bowl ad gave off serious "big brother" vibes to many viewers.

Jamie Siminoff, who founded Ring and started the company in his garage, is back at Amazon after leaving the company as its CEO in 2023. Siminoff joined Amazon when the e-commerce website acquired Ring in 2018, but he left in 2023 and founded another startup that he sold to lock maker Latch Inc. When he left Amazon two years ago, he said that invention was his true passion. Now, he's taking on the role as the vice president in charge of not just Ring, but also Amazon's smart home camera unit Blink, the company's in-garage delivery operations called Key and the Amazon Sidewalk low-bandwith, long-range shared network. Siminoff is replacing Elizabeth Hamren, who took over his role two years ago.